Businesses use logos to help identify themselves. Like cattle ranchers, they separate themselves from the herd with an identifying mark. A swoosh on the side of show means quality and fashion. Golden arches let you know what you are going to get every time. The word “Disney” usually ensures quality family-friendly content. Church branding is…

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Life changed after 9/11 and it seems that COVID-19 may leave an even greater footprint on our world. As the dust continues to swirl on what the future may bring, people are responding in a variety of different ways. Some are struggling, others are taking time to re-evaluate their purpose and priorities. They are making…

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During uncertain times, people are looking for spiritual answers. They are willing to hear reasons for the hope Christian believers have in Christ. And when they feel comfortable with a trusted source, they are willing to ask. They are even willing to go to your church website and watch a recorded message. The Corona virus…

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Christ never stops pursuing unbelieving hearts. Difficult times can cause people to pull back the drapes of their life to seek comfort, security, and spiritual truth. They become opportunities to allow the Light of Christ to stream through the window of their soul. When viewed through the lens of divine mercy and grace, difficult times…

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In an ongoing series by the Barna Group to try and capture the state of the church in America, half of the pastors cited “declining or inconsistent outreach and evangelism” as a major issue facing the church.   Sadly, this finding is not surprising. And, churches could be capturing opportunities in a time of uncertainly,…

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“Never panic!” I used to work for the athletic marketing and promotions office at Fresno State University. One of my duties was to help coordinate the promotions and in-game marketing for football and basketball. During a game with thousands of people watching, things can go wrong. When bad things happen, one of the cardinal rules…

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A popular podcast host, Tim Ferriss, talked about his “jar of awesomeness”. Whenever anything good happened in his life or any small victories, he wrote it down on a slip of paper and placed in into a large glass jar. Since he had a strong tendency to dwell on the negative, he needed visible reminders…

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The following is a re-post from 2018 that is one of my favorites. The points are ones that I consistently go back to for myself and for others in my evangelism training. I hope the words are meaningful for you as well.  [Dave] Whenever the topic of personal evangelism comes up at church, the response…

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